well in short, i got caught by him while tucking in a letter. he's surprised. he said that he didnt prepare anything for me so he gave me a book that he recently read ( he took out the bookmark just before he gave it to me). it's actually a very little book called the little book of transcreation.
i read it couple days ago, and finished it less than 40 mins. it's so small, very thin, theres no images in that book but still interesting!
so,
what is transcreation?
transcreation is the way that we can translate something effectively.
when translation is the ability to understand someone else's language, transcreation is about the ability to write in your own.
so the way you talk to one people to another people is different.
for example, McD, one of the global company, start to adapt the iconic line 'im lovin it' for chinese market. because the wor]d "love" is taken seriously and never used lightly in china. however, 'love' was never even said aloud. so, when they show their affection they prob say I like you.
as a resutl, Mcd opted for mandarin line: (in chinese character) that means "I just like (it)"
what i got, not only about marketing or advertising though, but also about some tips for living..
yes, we people, are living together in this world side by side.
to make a good relationship, we should not only translate.
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